Jumping over small business hurdles: Part 1

Starting up a business is a very admirable yet stressful endeavor. If you’re thinking of creating a small business – or you already have – then you’ll realize that there are several unavoidable challenges to this. In our ‘Small Business Hurdles’ series, we’ll take a look at the major problems that you’ll come across. In Read more about Jumping over small business hurdles: Part 1[…]

Do a Social Media Business Plan

What’s a social media business plan? It’s not a business plan document. It’s not about text. It defines specific strategy, tactics, and actions to be taken to develop social media power to achieve business goals. This is my seven-step suggestion for making your own social media business plan. And, for the record, this is what Read more about Do a Social Media Business Plan[…]

10 Business Social Media Mistakes to Avoid

Everybody involved with business social media (or flirting with it) ought to read 10 Ways We’re Being Rude in Social Media and Don’t Even Know It by David Spark. Here’s his list (explanations are either mine, or in quotes): Friend collecting. David makes the point that friends and followers aren’t necessarily a measure of engagement or value. Read more about 10 Business Social Media Mistakes to Avoid[…]

How to Write a Business Plan for a Social Networking Website

I just answered How do you write a business plan for a social networking website? on Quora.  Disclosure: I own Palo Alto Software, which publishes LivePlan, web app for business planning.  The fact that it’s social media doesn’t really change what a business plan needs to cover in order to optimize management, build in accountability, Read more about How to Write a Business Plan for a Social Networking Website[…]

3 Tech Benefits and 1 Threat for Guru Businesses

By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on.  I mean a person who makes a living by selling (real or imagined) expertise, experience, and knowledge. I was a business planning consultant for most of Read more about 3 Tech Benefits and 1 Threat for Guru Businesses[…]

Klout Puts Metrics Into Social Media Management

I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he wanted to use, and getting VC funding; and 3.) they Read more about Klout Puts Metrics Into Social Media Management[…]