Infographic: Social metrics from “likes” to ROI

This interesting infographic comes from Social Metrics from “likes” to ROI on the MarketingSherpa Blog (you can click for a larger view): This comes with some interesting analysis about what’s missing: tracking ROI One interesting data point from this research is marketers are not really tracking sales and ROI – only 23% and 20% of Read more about Infographic: Social metrics from “likes” to ROI[…]

And I Thought I was a Friend and Colleague…

Don’t you hate it when this happens? With social media and all, I connect with somebody, seems like a smart person, we have some email and even telephone interactions, and then, dammit, I end up as a prospect. Sad. Quite a demotion. From friend and colleague to prospect. You do know what I mean, right? Read more about And I Thought I was a Friend and Colleague…[…]