storytelling

Storytelling: Getting to the Heart of Business Strategy

“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way you can sell someone the idea of your business. In his post on Lean Business Planning, Tim Berry talks about “stories as strategy”—specifically business Read more about Storytelling: Getting to the Heart of Business Strategy[…]

budget

What to Do When a Client Won’t Budge on the Budget

It’s easier for big companies to be firm with their fees. But for small businesses, startups and budding entrepreneurs, budget negotiations can be the most dreaded part of interacting with a potential client. If you’re selling tangible products, it’s usually not so bad because these normally go for a fixed price. But if it’s a Read more about What to Do When a Client Won’t Budge on the Budget[…]

small talk

7 Things to Remember When Making Small Talk

Do you struggle with making small talk? Do you cringe at the thought of it, or—like me—even miss out on opportunities because you avoid it? Well the great news is that it’s actually not that frightening once you start, and chances are that it will lead to much more good than bad. That being said, Read more about 7 Things to Remember When Making Small Talk[…]

small talk

Small Talk Plays a Big Role in Business

I can’t stand small talk. For me, it’s an awkward waste of time, regardless of whether we’re chatting about the weather, your kids or something that’s going on in the news. But maybe it’s also because I’m not very good at it. So I’ve opted for a straightforward, no-nonsense approach to anything business-related… which works Read more about Small Talk Plays a Big Role in Business[…]

business and politics

Why Your Business Should Not Engage in Politics

As the U.S. presidential elections draw closer, I’ve noticed that many businesses, whose products and services have absolutely nothing to do with politics, are either posting about or interacting with political content on social media. And I’m not talking about office politics here. I am referring to real-world—“Is Trump the reincarnation of Hitler?”—politics. I’ve been Read more about Why Your Business Should Not Engage in Politics[…]

past clients

How to Maintain Relationships with Past Clients

So let’s say that you have this great client and they have a big project for you. You complete it on time while exceeding their expectations, so they’re very happy. They pay you / your company, you thank each other and then head off in different directions. Is that it? Next time they have a Read more about How to Maintain Relationships with Past Clients[…]

own boss

Do You Really Want to Be Your Own Boss?

One of the greatest attractions of launching a startup or owning a business is that you get to be your own boss. But is it truly that great? I’ve asked the same question about running a business, but running yourself is an entirely different matter. I’m a freelancer and I have my own business. Although I Read more about Do You Really Want to Be Your Own Boss?[…]

headline

Practical Tips That Will Get Your Headline Clicks

A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking about the headline of course (or title or heading—whatever you want to call it). The funny thing Read more about Practical Tips That Will Get Your Headline Clicks[…]

virtual assistant

Thinking about Hiring a Virtual Assistant?

Being a solopreneur, freelancer or small business owner can come with a lot of freedom, but the responsibilities tend to pile up when you’re a one-person show. Getting mundane and less important tasks out of the way frees up time and energy for more creativity and productivity. So if your diary, apps and other online Read more about Thinking about Hiring a Virtual Assistant?[…]

unpaid invoices

Unpaid Invoices: What to Do When a Client Doesn’t Cough Up the Dough

Everything goes smoothly on your end. The client approaches you with their requirements, you provide a quote―which they agree to―and you take on the project. After spending time, effort, skills and resources, the work is completed. The job is completed before the deadline; the client is delighted with the end result; and now you can Read more about Unpaid Invoices: What to Do When a Client Doesn’t Cough Up the Dough[…]