Infographic: Social metrics from “likes” to ROI

This interesting infographic comes from Social Metrics from “likes” to ROI on the MarketingSherpa Blog (you can click for a larger view): This comes with some interesting analysis about what’s missing: tracking ROI One interesting data point from this research is marketers are not really tracking sales and ROI – only 23% and 20% of Read more about Infographic: Social metrics from “likes” to ROI[…]