schedule

Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter

In this series on newbie blogging mistakes, I’ll be taking a look at some of the most deadly blogging sins that first-time bloggers make. This first post focuses on a common oversight: thinking that looks don’t matter. The reality is that when a reader first clicks on a link to a blog or a specific Read more about Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter[…]

e-commerce site

What Customers Expect from Your E-Commerce Site (Part 2)

When online shoppers visit your e-commerce site, they expect a certain level of quality from the features and services that your offer. In the first post of this series, I mentioned things like easy navigation, appealing product images, and your company’s credibility. Once they are ready to make a purchase, however, your website needs to Read more about What Customers Expect from Your E-Commerce Site (Part 2)[…]

e-commerce site

What Customers Expect from Your E-Commerce Site (Part 1)

With online marketplaces flourishing, it’s important to make sure that your virtual store is optimized for repeat buyers, potential customers and even those who just want to browse. Most online shoppers have a certain level of expectation when they visit an e-commerce website. What’s more, the tiniest flaw can very easily discourage people from completing Read more about What Customers Expect from Your E-Commerce Site (Part 1)[…]

conversion rate

How to Improve Your Website’s Conversion Rate

Imagine that you’ve spent weeks or even months working on your new website. You’ve built it from scratch and it’s finally live. Now you can sit back and wait for the magic to happen. So you wait and wait and wait. Checking your analytics regularly, you watch as the visitor numbers steadily increase over time. Read more about How to Improve Your Website’s Conversion Rate[…]

color

Color Your Logo Correctly

Many people underestimate the power of color when it comes to a business and its branding. But color can actually make the difference between someone reaching for your product or turning their eyes away from it! So choosing a color for your logo and marketing materials is important, but where do you start? There are Read more about Color Your Logo Correctly[…]

website design

Website design for small business: what not to do!

With email marketing, social media strategies and online ads, small business owners tend to forget about the most important virtual platform: their website. I’m very guilty of this; I haven’t paid much attention to my website, but that’s often the first place that people will look at when searching for your business online. One of Read more about Website design for small business: what not to do![…]