schedule

Newbie Blogging Mistake 3: Ignoring or Overdoing SEO

The previous post in this series discussed the newbie blogging mistake of not writing for a niche. Now, I’m going to talk about the one thing that can be both a gift and a headache for bloggers: search engine optimization (SEO). If you’re just starting out with blogging, it’s easy to focus on only the Read more about Newbie Blogging Mistake 3: Ignoring or Overdoing SEO[…]

social media engagement

Improve Your Social Media Engagement with these 5 Steps

Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a website, for example. Although each site is different, there are Read more about Improve Your Social Media Engagement with these 5 Steps[…]

seo factors

10 Important SEO Factors for Better Rankings

When an existing or potential client looks up your business online, the first thing they should find is your website. However, if your site is hard to find, or it doesn’t rank at all on the first page of Google search results, your company’s credibility won’t seem so great. So if you’re setting up a Read more about 10 Important SEO Factors for Better Rankings[…]

conversion rate

How to Improve Your Website’s Conversion Rate

Imagine that you’ve spent weeks or even months working on your new website. You’ve built it from scratch and it’s finally live. Now you can sit back and wait for the magic to happen. So you wait and wait and wait. Checking your analytics regularly, you watch as the visitor numbers steadily increase over time. Read more about How to Improve Your Website’s Conversion Rate[…]

keywords

The Keys to Keywords

Keywords and keyword research are two of the most essential components of a website’s ranking and traffic. Not only are they crucial for SEO, but they also help you to learn more about your target consumer in the process. Below are some of the key facts and steps to take when searching for and using Read more about The Keys to Keywords[…]

dark social

Enter the World of Dark Social: Part 3

In the first post of this series, we defined the concept of dark social and took a brief look at its history. In the second post, we discussed its significance for online marketers. Now we’ll explore what you should do about it. There’s quite a bit of helpful information out there, providing general suggestions and Read more about Enter the World of Dark Social: Part 3[…]

dark social

Enter the World of Dark Social: Part 1

Lately I’ve been seeing the phrase “dark social” a lot. It sounds a bit ominous; like an invite-only underground club. The more rational explanation is that it’s a reference to dark social media – specifically obscure online traffic sources & data. In this three-part guide, we’ll discuss what it is exactly, why it’s important, and Read more about Enter the World of Dark Social: Part 1[…]

2 Pictures, 200 Words, Lots of Ideas.

Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first, a chart by Seth Godin: This is one Read more about 2 Pictures, 200 Words, Lots of Ideas.[…]

Business Guide to Twitter Metrics

One of the first things we need, working with social media for small business, is a way to measure and understand results. For that, we like Megan Berry’s post Business Guide to Twitter Metrics published earlier this week on the Huffington Post. Megan reviews half a dozen alternatives for measuring social media output, with pros and cons Read more about Business Guide to Twitter Metrics[…]