schedule

Newbie Blogging Mistake 2: Writing for Everyone

In my previous post on newbie blogging mistakes, I focused on overlooking the visual aspect of your blog. In this post, I’m going to discuss not having or not sticking to a niche. Writing for everyone is a nice (and somewhat impossible) idea, but it’s not realistic and it probably won’t build you a loyal Read more about Newbie Blogging Mistake 2: Writing for Everyone[…]

schedule

Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter

In this series on newbie blogging mistakes, I’ll be taking a look at some of the most deadly blogging sins that first-time bloggers make. This first post focuses on a common oversight: thinking that looks don’t matter. The reality is that when a reader first clicks on a link to a blog or a specific Read more about Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter[…]

seo tips

4 Easy SEO Tips to Implement Right Now

Search engine optimization (SEO) is always a priority when it comes to your business’s online presence. How you rank in search results affects your site traffic, and consequently sales and whatever else your website aims to achieve. SEO can seem complicated, especially for small businesses that are just starting out, but there are a few Read more about 4 Easy SEO Tips to Implement Right Now[…]

social media conversation

How to Join a Social Media Conversation

Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms. Perhaps it’s because discussions on the Internet are visible to Read more about How to Join a Social Media Conversation[…]

Storytelling: Getting to the Heart of Business Strategy

“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way you can sell someone the idea of your business. In his post on Lean Business Planning, Tim Berry talks about “stories as strategy”—specifically business Read more about Storytelling: Getting to the Heart of Business Strategy[…]

cold tweeting

Cold Tweeting: Are You Doing It Wrong?

It’s inevitable that with the rise of social media, businesses will have to think of new ways to reach out to potential customers and market themselves. Cold calling is a common sales technique in the offline world, but what’s its equivalent in the Digital Age? Cold emails and cold tweeting are often considered to be Read more about Cold Tweeting: Are You Doing It Wrong?[…]

content strategy

How to Build Your Content Strategy for 2016

We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016. The comprehensive infographic by ZenContent below offers some great tips and ideas for building a marketing plan that identifies goals and a budget for success. Here’s a breakdown: Understanding What Works Read more about How to Build Your Content Strategy for 2016[…]

past clients

How to Maintain Relationships with Past Clients

So let’s say that you have this great client and they have a big project for you. You complete it on time while exceeding their expectations, so they’re very happy. They pay you / your company, you thank each other and then head off in different directions. Is that it? Next time they have a Read more about How to Maintain Relationships with Past Clients[…]

social media engagement

Improve Your Social Media Engagement with these 5 Steps

Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a website, for example. Although each site is different, there are Read more about Improve Your Social Media Engagement with these 5 Steps[…]

headline

Practical Tips That Will Get Your Headline Clicks

A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking about the headline of course (or title or heading—whatever you want to call it). The funny thing Read more about Practical Tips That Will Get Your Headline Clicks[…]