podcasting for business

Podcasting for Business: Part 7

In this final post of Podcasting for Business, we’ll take a look at how you can measure your podcast’s performance. There are several ways to do this, and you don’t have to solely rely on metrics and numbers. 1.  Reviews:  A simple way to find out if your podcast is doing well is to monitor Read more about Podcasting for Business: Part 7[…]

podcasting for business

Podcasting for Business: Part 6

In this penultimate post of the Podcasting for Business series, I’ll talk about how you can promote your podcast and get the word out there. You can having a fantastic podcast with perfect audio quality and great content, but it’s very unlikely that it will take off without some marketing first. Here are some quick Read more about Podcasting for Business: Part 6[…]

podcasting for business

Podcasting for Business: Part 5

In this post of Podcasting for Business, we’ll look at what specific content you can use for your business’s podcast. If you’re involved in a specific field, like web design, then there are plenty of general things to talk about. But if, for example, you sell special coins from a certain era, then the options are Read more about Podcasting for Business: Part 5[…]

podcasting for business

Podcasting for Business: Part 4

In this post of the Podcasting for Business series, we’ll take a look at the basic podcasting software and equipment that you’ll need to get started. As I mentioned in Part 1, here we’re talking about podcasting as an online/content marketing strategy for your business, not as a hobby or source of income. I’m repeating Read more about Podcasting for Business: Part 4[…]

podcasting for business

Podcasting for Business: Part 3

In Part 1 of Podcasting for Business, I introduced the medium and in Part 2, I focused on how it can help your small business. If you feel that podcasting is something you could do, then let’s look at how you can get started. But before you go out and buy any equipment (if necessary) Read more about Podcasting for Business: Part 3[…]

podcasting for business

Podcasting for Business: Part 2

In Part 1 of Podcasting for Business, I discussed the medium itself and a little bit of its background. But the focus is on how it can help your small business or startup. So let’s get down to it:  What can my business get out of podcasting? Similar to videos (specifically vlogs), there’s something about Read more about Podcasting for Business: Part 2[…]

podcasting for business

Podcasting for Business: Part 1

In the past few months, I’ve been hearing and reading a lot about podcasting. Seeing as 2015 is said to be the year of podcasting, perhaps now is a good time to consider it for your small business or startup. In this series, I’ll be talking about podcasting as an online marketing strategy for your Read more about Podcasting for Business: Part 1[…]