content marketing

3 Trends to Revive Your Content Marketing Strategy in 2017

It’s quite depressing when you invest time, money and energy into producing what you think is a great piece of content, only to have a few or even zero users engage with it. Despite research and trying new strategies, this fruitless process can soon become a cycle of disappoint. So where does the problem lie—with your Read more about 3 Trends to Revive Your Content Marketing Strategy in 2017[…]

schedule

Newbie Blogging Mistake 2: Writing for Everyone

In my previous post on newbie blogging mistakes, I focused on overlooking the visual aspect of your blog. In this post, I’m going to discuss not having or not sticking to a niche. Writing for everyone is a nice (and somewhat impossible) idea, but it’s not realistic and it probably won’t build you a loyal Read more about Newbie Blogging Mistake 2: Writing for Everyone[…]

Storytelling: Getting to the Heart of Business Strategy

“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way you can sell someone the idea of your business. In his post on Lean Business Planning, Tim Berry talks about “stories as strategy”—specifically business Read more about Storytelling: Getting to the Heart of Business Strategy[…]

content strategy

How to Build Your Content Strategy for 2016

We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016. The comprehensive infographic by ZenContent below offers some great tips and ideas for building a marketing plan that identifies goals and a budget for success. Here’s a breakdown: Understanding What Works Read more about How to Build Your Content Strategy for 2016[…]

headline

Practical Tips That Will Get Your Headline Clicks

A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking about the headline of course (or title or heading—whatever you want to call it). The funny thing Read more about Practical Tips That Will Get Your Headline Clicks[…]

your content

Why Nobody Shares or Links to Your Content

Getting social shares and external links to your blog, vlog, podcast, etc. is essential for the following reasons: Grows your audience Boosts your SEO Raises awareness and improves the reputation of your brand Contributes to the long-term success of your business I came across a 2-part series of useful (and slightly goofy) videos by Mark Read more about Why Nobody Shares or Links to Your Content[…]

unique selling proposition

Create Your Unique Selling Proposition in 6 Steps

It’s hard to find something unique about your business when there are so many other successful businesses currently operating in your field, and so many new ones springing up. But if you want customers to pick you over your competitors, then finding―and selling―this special something is crucial. You need to make sure that your target Read more about Create Your Unique Selling Proposition in 6 Steps[…]

small business brand

Your Small Business Brand Story in 3 Steps

“The great thing about business storytelling is that it’s about more than just the numbers. It can also lead to better conversions, more sales, and increased brand equity. But storytelling goes deeper than that. It goes beyond individual marketing campaigns and digital ads to the beating heart of your business.” What’s a small business to Read more about Your Small Business Brand Story in 3 Steps[…]

Ensnare your readers: The art of content creation

We’ve already heard that in the digital space, ‘content is king’. But this king can’t rule the online kingdom without loyal subjects: the readers. Whether you’re crafting content for an in-depth blog post, or thinking of a short tweet to send out, it’s essential that first and foremost, you keep the target audience in mind. Read more about Ensnare your readers: The art of content creation[…]

The Storytelling at the Heart of Future Marketing

My thanks to Social Media Today for embedding this video on their post titled 4 ways to prepare a Facebook content plan. That’s a good post, too. Especially this, prepared by Coca Cola, on what they call “passionate storytelling.” regarding future marketing. This is golden. And what about a company of the size and scope Read more about The Storytelling at the Heart of Future Marketing[…]