Customer Service on Social Media

10 Steps to Excellent Customer Service on Social Media

Great customer service used to refer to successful interactions with customers in person, over the phone, or through email. These days, however, the users of products and services are increasingly turning to public platforms—social media sites in particular—to share their feedback, air their grievances, or simply ask questions. Some people see this as a good Read more about 10 Steps to Excellent Customer Service on Social Media[…]

emojis

An Introduction to Emojis for Your Marketing Strategy

Whether they delight or annoy you, emojis are becoming more and more ubiquitous in everyday online communications. As a result, social networks and messaging apps are expanding their emoji options for users, and other businesses are using them to drive their marketing campaigns. Emojis are making enough of an impact that even Google is paying Read more about An Introduction to Emojis for Your Marketing Strategy[…]

schedule

Newbie Blogging Mistake 6: Forgetting to Have a Schedule

In this final post of the Newbie Blogging Mistakes series, I’ll take a look at one of the most important things that you need to do in order to be a successful blogger: creating and sticking to a blog posting schedule. The point of such a schedule is to help you determine how much / Read more about Newbie Blogging Mistake 6: Forgetting to Have a Schedule[…]

content marketing

3 Trends to Revive Your Content Marketing Strategy in 2017

It’s quite depressing when you invest time, money and energy into producing what you think is a great piece of content, only to have a few or even zero users engage with it. Despite research and trying new strategies, this fruitless process can soon become a cycle of disappoint. So where does the problem lie—with your Read more about 3 Trends to Revive Your Content Marketing Strategy in 2017[…]

schedule

Newbie Blogging Mistake 5: Not Promoting and Not Engaging

In the other posts in this series, I discussed newbie blogging mistakes such as ignoring the design of your blog, overdoing SEO, not having a niche, etc. This time, I want to take a look at the mistakes that new bloggers make after they get the actual writing out of the way and publish their Read more about Newbie Blogging Mistake 5: Not Promoting and Not Engaging[…]

schedule

Newbie Blogging Mistake 4: Hitting “Publish” Too Soon

The last newbie blogging mistake I discussed was ignoring or overdoing SEO. This post will delve into what should (and shouldn’t) happen once you’ve written the blog post. It’s tempting, especially when it’s taken you a long time to write, to hit the “Publish” button as soon as you’ve put the content together. However, this Read more about Newbie Blogging Mistake 4: Hitting “Publish” Too Soon[…]

schedule

Newbie Blogging Mistake 3: Ignoring or Overdoing SEO

The previous post in this series discussed the newbie blogging mistake of not writing for a niche. Now, I’m going to talk about the one thing that can be both a gift and a headache for bloggers: search engine optimization (SEO). If you’re just starting out with blogging, it’s easy to focus on only the Read more about Newbie Blogging Mistake 3: Ignoring or Overdoing SEO[…]

schedule

Newbie Blogging Mistake 2: Writing for Everyone

In my previous post on newbie blogging mistakes, I focused on overlooking the visual aspect of your blog. In this post, I’m going to discuss not having or not sticking to a niche. Writing for everyone is a nice (and somewhat impossible) idea, but it’s not realistic and it probably won’t build you a loyal Read more about Newbie Blogging Mistake 2: Writing for Everyone[…]

schedule

Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter

In this series on newbie blogging mistakes, I’ll be taking a look at some of the most deadly blogging sins that first-time bloggers make. This first post focuses on a common oversight: thinking that looks don’t matter. The reality is that when a reader first clicks on a link to a blog or a specific Read more about Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter[…]

social media conversation

How to Join a Social Media Conversation

Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms. Perhaps it’s because discussions on the Internet are visible to Read more about How to Join a Social Media Conversation[…]