Social Media Back Scratching Explosion

(Sung to the tune of Reciprocity, from Chicago) I think it’s brilliant: there, in a nutshell, LinkedIn points out one of the key drivers of social media: reciprocity. Here’s the picture: With this new skills-based endorsement feature the reciprocity is obvious. Every LinkedIn user has a set of skills claimed. Every other user can endorse Read more about Social Media Back Scratching Explosion[…]

7 Social Media Tips for Small Business Owners

Stephanie Miles has seven good tips on social media for small business owners, posted over at Street Fight, as 7 Social Media Strategies for Small Business Owners. Who cares that they’re more tips than strategies? Not me. As long as they’re useful. Here’s a summarized version of her list (although comments are mine): Start measuring immediately. Read more about 7 Social Media Tips for Small Business Owners[…]

5 Social Media Marketing Myths Debunked

Excellent! Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. Yes and no. It’s true that you can sign up and create a profile on popular platforms such as YouTube, Facebook, Twitter, Foursquare, Tumblr, and Pinterest for free. However, a monetary value must be Read more about 5 Social Media Marketing Myths Debunked[…]

5 Steps for Dealing with Social Media Malice

Let’s say you’re involved in social media for your business and you’re the victim of a social-media attack. Somebody you don’t really know singles you out because he’s mad at your company, or had a bad day, or whatever; and launches an attack out of the blue, mentions you and the company you work for, Read more about 5 Steps for Dealing with Social Media Malice[…]