social media conversation

How to Join a Social Media Conversation

Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms. Perhaps it’s because discussions on the Internet are visible to Read more about How to Join a Social Media Conversation[…]

instagram

Why Small Businesses Should Stop Ignoring Instagram

I never liked Instagram. Never made use of it for my own photos, never used it as a social media manager, and never recommended it to brands and businesses. But even before Facebook acquired Instagram, the number of people using the platform continued—and continues—to grow at a rapid rate. So even though I still think Read more about Why Small Businesses Should Stop Ignoring Instagram[…]

cold tweeting

Cold Tweeting: Are You Doing It Wrong?

It’s inevitable that with the rise of social media, businesses will have to think of new ways to reach out to potential customers and market themselves. Cold calling is a common sales technique in the offline world, but what’s its equivalent in the Digital Age? Cold emails and cold tweeting are often considered to be Read more about Cold Tweeting: Are You Doing It Wrong?[…]

For Best Social Media Results, Add Patience

I clicked on a link, in Twitter, to Lana Richardson’s Why You Should Stop Marketing On Facebook – a post on her TweakYourBiz blog – because we market on Facebook, for ourselves, for our clients, and hey, what’s up with that? Why stop? So the title got me. I like contrary opinions. So I clicked, and read Read more about For Best Social Media Results, Add Patience[…]

The Hidden Trap in Social Metrics

“Not everything that can be counted counts, and not everything that counts can be counted.”– Albert Einstein We’re taken marketing by the numbers too far. We’re so in love with click rates, hot spots, funnels, search terms, conversions, email opens, visits, hits, downloads and all of that that we’re missing some of what’s important.  Yes, sure, marketing by Read more about The Hidden Trap in Social Metrics[…]

facebook reactions

What Do the New Facebook Reactions Mean for Business Pages?

Last year, Facebook hinted that it would soon roll out a dislike button on its platform, which provoked both interest and apprehension in some users. But in late February, the site officially announced the new Facebook Reactions, an extension of the “like” button: Like Love Haha Wow Sad Angry These additions are great because likes Read more about What Do the New Facebook Reactions Mean for Business Pages?[…]

social media engagement

Improve Your Social Media Engagement with these 5 Steps

Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a website, for example. Although each site is different, there are Read more about Improve Your Social Media Engagement with these 5 Steps[…]

headline

Practical Tips That Will Get Your Headline Clicks

A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking about the headline of course (or title or heading—whatever you want to call it). The funny thing Read more about Practical Tips That Will Get Your Headline Clicks[…]

6 Social Media Trends to Watch

I just caught Six social media changes businesses should watch for this year from the Financial Post. I think it’s an interesting list. And the post is written by Ryan Holmes, CEO of Hootsuite, who is certainly an industry leader. 1. Retail connections. This means buy-now buttons, inside Facebook, and so on. Don’t send people out of the Read more about 6 Social Media Trends to Watch[…]

social media marketing

Your Social Media Marketing in 2016

2016 has arrived and it’s time to re-evaluate, revamp and/or replace certain business practices for the year ahead. It might also be time to rethink your online presence and strategies―in particular, your social media marketing. Forbes has some good advice for things you should stop doing in 2016 as well as new tactics to adopt: Read more about Your Social Media Marketing in 2016[…]