Marketing on Facebook

For Best Social Media Results, Add Patience

I clicked on a link, in Twitter, to Lana Richardson’s Why You Should Stop Marketing On Facebook – a post on her TweakYourBiz blog – because we market on Facebook, for ourselves, for our clients, and hey, what’s up with that? Why stop? So the title got me. I like contrary opinions. So I clicked, and read Read more about For Best Social Media Results, Add Patience[…]

Analytics Ad Nauseum

The Hidden Trap in Social Metrics

“Not everything that can be counted counts, and not everything that counts can be counted.”– Albert Einstein We’re taken marketing by the numbers too far. We’re so in love with click rates, hot spots, funnels, search terms, conversions, email opens, visits, hits, downloads and all of that that we’re missing some of what’s important.  Yes, sure, marketing by Read more about The Hidden Trap in Social Metrics[…]

new on twitter

New on Twitter: Polls, Hearts & Tweet Activity

Facebook regularly makes changes to its site, so social media users usually don’t make too much of a fuss when it happens. However, Twitter has recently rolled out a few interesting updates on its platform, and the reaction has been quite strong. Some of these features you might find useful, others… not so much. Tweet Activity Tweet Activity has Read more about New on Twitter: Polls, Hearts & Tweet Activity[…]

keywords

The Keys to Keywords

Keywords and keyword research are two of the most essential components of a website’s ranking and traffic. Not only are they crucial for SEO, but they also help you to learn more about your target consumer in the process. Below are some of the key facts and steps to take when searching for and using Read more about The Keys to Keywords[…]

dark social

Enter the World of Dark Social: Part 3

In the first post of this series, we defined the concept of dark social and took a brief look at its history. In the second post, we discussed its significance for online marketers. Now we’ll explore what you should do about it. There’s quite a bit of helpful information out there, providing general suggestions and Read more about Enter the World of Dark Social: Part 3[…]

dark social

Enter the World of Dark Social: Part 2

In the first post of this series, we looked at what dark social really is and where the term came from. Now we’ll find out why it can be a problem for your online marketing strategy. First, take a look at the graph below. It represents the social traffic sources of The Atlantic, highlighted in Read more about Enter the World of Dark Social: Part 2[…]

dark social

Enter the World of Dark Social: Part 1

Lately I’ve been seeing the phrase “dark social” a lot. It sounds a bit ominous; like an invite-only underground club. The more rational explanation is that it’s a reference to dark social media – specifically obscure online traffic sources & data. In this three-part guide, we’ll discuss what it is exactly, why it’s important, and Read more about Enter the World of Dark Social: Part 1[…]

10 Points on How to Calculate Facebook Business ROI

My last post here was about research showing most companies track social reach but only one in five tracks ROI (return on investment) by channel. So I’ve been thinking about how to do that. And this is the result, a study on tracking ROI on Facebook.  Return on investment takes two numbers: the investment is what Read more about 10 Points on How to Calculate Facebook Business ROI[…]