The Big 5

The best for your business: select a social media platform

We’ve spoken about picking social media platforms before, but there are specific kinds of businesses that do particularly well on certain social network sites. Neil Patel, from QuickSprout.com, has compiled an infographic (below) outlining which social media platforms are best suited to your business. The most important points to take away are: 1. Twitter Because Read more about The best for your business: select a social media platform[…]

Pick your social media platform

If you’re creating a social media business plan, an important step is ‘platform focus’. Here you’ll decide on where to establish a presence online. For social media newbies, the following is a breakdown of the major social networks. We’ll tell you what each one’s good and not good for. So, the big five of social Read more about Pick your social media platform[…]

A business plan is crucial.

Create the Ultimate Social Media Business Plan

You already know that business social media is inevitable. Your small business needs a marketing strategy, but where do you start? To help you develop a social media business plan, we’ve designed 6 easy but useful steps for you to consider. [If you prefer watching to reading, you can learn about the process here.] Let’s Read more about Create the Ultimate Social Media Business Plan[…]

The stairway to social media success

Ever wondered how to master online marketing? I recently read a great piece on The Huffington Post, titled: “3 Steps to Becoming a Digital Marketing Expert”, by Sajeel Qureshi. We want to share these steps with you, and add our own advice about social media for your small business: 1. Define it “You need to identify what Read more about The stairway to social media success[…]

Is Your Business Social Media Worth the Time and Effort?

Are you using social media for your business? Is it working for you? Last week Jim Blasingame, the small business advocate, shared the results of his most recent small business social media survey data. He asked his newsletter subscribers — not a random group, but one that does represent a lot of small businesses — Read more about Is Your Business Social Media Worth the Time and Effort?[…]

Do a Social Media Business Plan

What’s a social media business plan? It’s not a business plan document. It’s not about text. It defines specific strategy, tactics, and actions to be taken to develop social media power to achieve business goals. This is my seven-step suggestion for making your own social media business plan. And, for the record, this is what Read more about Do a Social Media Business Plan[…]

Social Proof: The Glue That Holds Social Media Marketing Together

This strikes me as an excellent explanation of a phenomenon that I’ve seen but haven’t yet been able to label:  Social Proof: The Glue That Holds Social Media Marketing Together: “When a new prospect encounters your business or marketing for the very first time, there is one factor that will always give you unparalleled influence: social Read more about Social Proof: The Glue That Holds Social Media Marketing Together[…]

6 Short Videos on Social Media Business Plan

These are quick and simple, and I hope they’re helpful. They illustrate each of the main six areas you want to cover with your social media business plan. In case you don’t see the videos here, you can click this link to go to the playlist on YouTube. They don’t cover the complete social media Read more about 6 Short Videos on Social Media Business Plan[…]

10 Points on How to Calculate Facebook Business ROI

My last post here was about research showing most companies track social reach but only one in five tracks ROI (return on investment) by channel. So I’ve been thinking about how to do that. And this is the result, a study on tracking ROI on Facebook.  Return on investment takes two numbers: the investment is what Read more about 10 Points on How to Calculate Facebook Business ROI[…]

Developing Your Social Media Platform Focus

(Note: this is the third in a series on developing a social media business plan. The first was about the market-defining story and the second about a social media SWOT analysis.)  So, as a business owner looks into the world of social media, there are five big social media platforms: Facebook, Twitter, LinkedIn, Pinterest, and Read more about Developing Your Social Media Platform Focus[…]