Developing Your Social Media SWOT

(Note: this is the second in a series of posts developing the components of a useful social media business plan: the social media SWOT. The first was about the market-defining story.) SWOT — strengths, weaknesses, opportunities, and threats — is my favorite framework for getting into strategy. I’ve used it for years. In groups, it Read more about Developing Your Social Media SWOT[…]

3 Silly Reasons To Quit Social Media

This is just so silly it’s fun: the 3 Reasons You Should Quit Social Media In 2013 are, according to a post over the weekend:  It harms your self esteem. Your blood pressure will thank you. Online is no substitute for offline. Two of these are just fun — bad research, obviously — and one just Read more about 3 Silly Reasons To Quit Social Media[…]

The Storytelling at the Heart of Future Marketing

My thanks to Social Media Today for embedding this video on their post titled 4 ways to prepare a Facebook content plan. That’s a good post, too. Especially this, prepared by Coca Cola, on what they call “passionate storytelling.” regarding future marketing. This is golden. And what about a company of the size and scope Read more about The Storytelling at the Heart of Future Marketing[…]

Q&A: Who Do I Follow For Business Twitter

Here’s another good question I received from my Ask-me form on my website:  If I’m trying to build my Twitter presence to support my [omitted] business, who should I follow? How do I find them? How to decide?  I’m happy to answer that one because I think it could be useful to a lot Read more about Q&A: Who Do I Follow For Business Twitter[…]

10 Business Social Media Mistakes to Avoid

Everybody involved with business social media (or flirting with it) ought to read 10 Ways We’re Being Rude in Social Media and Don’t Even Know It by David Spark. Here’s his list (explanations are either mine, or in quotes): Friend collecting. David makes the point that friends and followers aren’t necessarily a measure of engagement or value. Read more about 10 Business Social Media Mistakes to Avoid[…]

A Good Social Media Business Case Example

One of the things we almost always recommend in a social media business plan is a proactive thoughtful promotion to generate engagement from your strategic target market. Give something those people want. Ask them to engage with you to get it.  This morning I posted about this on Up and Running. But it also belongs Read more about A Good Social Media Business Case Example[…]

Business Social Media is Inevitable

David Lacker reviews and summarizes Stanford research on business social media at the highest business levels. Key findings: most companies are using social media, but it doesn’t get up to the board level. It’s new, interesting, but they’re waiting. Social media scares companies. But… I think it is inevitable that [social media] is going to Read more about Business Social Media is Inevitable[…]

How to Write a Business Plan for a Social Networking Website

I just answered How do you write a business plan for a social networking website? on Quora.  Disclosure: I own Palo Alto Software, which publishes LivePlan, web app for business planning.  The fact that it’s social media doesn’t really change what a business plan needs to cover in order to optimize management, build in accountability, Read more about How to Write a Business Plan for a Social Networking Website[…]

Social Media Business Primer: Basic Vocabulary

Don’t you hate it when everybody is using buzzwords and you don’t know which to use when, or what they mean? Social media is easy. If you’re new to it, here’s some help with the basic vocabulary. The top five social media platforms are Facebook, Twitter, LinkedIn, Pinterest and Google Plus (also called Google+). All Read more about Social Media Business Primer: Basic Vocabulary[…]