Our Recommendation About Your Twitter, Facebook, and LinkedIn

Earlier this year I was in a classroom full of entrepreneurial MBA students, as a guest speaker, answering their questions about me and Palo Alto Software and bplans.com, my blogging, and so forth. When they asked me how I managed my online self in social media,my response went something like this: I don’t do social Read more about Our Recommendation About Your Twitter, Facebook, and LinkedIn[…]

7 Easy Steps To Make A Simple Twitter Profile Page

This particular one — 7 Easy Steps To Make A Simple Twitter Profile Page is three years old but still easy to follow and useful. And it keeps its promise, giving us, literally, seven easy steps. So I’m recommending it here.   As an aside, I like this writing: They used their logo and then coordinated their Read more about 7 Easy Steps To Make A Simple Twitter Profile Page[…]

The Really Simple Math of Social Media

Here’s a walk down memory lane. Those basic math properties we had to memorize in the seventh grade. Transitive Property of Social Media This one is taken from the transitive property of equality, which, in case you don’t remember your seventh-grade math, is that if a = b and b=c then a = c. For Read more about The Really Simple Math of Social Media[…]

Don’t Ever Click These Links! Block and Report Spam

Simple Twitter tip: here’s one example of a standard kind of tweet you should always immediately block and report spam. Here are the telltale characteristics:  Just your handle (mine is @timberry, which you see in this example) and a link. Nothing else.  A new twitter account with no face; just one of those egg pictures.  Read more about Don’t Ever Click These Links! Block and Report Spam[…]

Is Twitter Selling the Goose or the Golden Eggs?

Just yesterday I was telling a friend that one of the reasons I like Twitter is choosing who I follow, and unfollowing the ones whose tweets I don’t like. And then I saw this… … in my tweet stream this morning. At first I was confused. I don’t follow Victoria’s Secret. I clicked on the Read more about Is Twitter Selling the Goose or the Golden Eggs?[…]

7 Social Media Tips for Small Business Owners

Stephanie Miles has seven good tips on social media for small business owners, posted over at Street Fight, as 7 Social Media Strategies for Small Business Owners. Who cares that they’re more tips than strategies? Not me. As long as they’re useful. Here’s a summarized version of her list (although comments are mine): Start measuring immediately. Read more about 7 Social Media Tips for Small Business Owners[…]

Sorry, Marketers, You’re Doing Twitter Wrong

Does this apply to you? Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them — according to a new study looking at how marketers use Twitter from Buddy Media. Maybe not. It’s about Read more about Sorry, Marketers, You’re Doing Twitter Wrong[…]

5 Social Media Marketing Myths Debunked

Excellent! Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. Yes and no. It’s true that you can sign up and create a profile on popular platforms such as YouTube, Facebook, Twitter, Foursquare, Tumblr, and Pinterest for free. However, a monetary value must be Read more about 5 Social Media Marketing Myths Debunked[…]

New Game: Social Media Snooping vs. Social Media Cleansing

The other shoe dropping: Business Insider posted This Company Will Expose All Your Most Embarrassing Online Moments a few days ago. It’s about a service company that helps employers by doing a social-media online background check on a potential employee. It was more than two years ago that I first saw a business plan for Read more about New Game: Social Media Snooping vs. Social Media Cleansing[…]