e-commerce site

What Customers Expect from Your E-Commerce Site (Part 1)

With online marketplaces flourishing, it’s important to make sure that your virtual store is optimized for repeat buyers, potential customers and even those who just want to browse. Most online shoppers have a certain level of expectation when they visit an e-commerce website. What’s more, the tiniest flaw can very easily discourage people from completing Read more about What Customers Expect from Your E-Commerce Site (Part 1)[…]

live streaming

Live Streaming for Business: The Good, the Bad and the Ugly

With the rising popularity of live streaming video apps, like Periscope and Meerkat, businesses are starting to pay attention and use these tools to their advantage. Live streaming is not new, but the added mobile aspect makes it easier than ever to capture, stream and share live content. While the abovementioned apps were only released Read more about Live Streaming for Business: The Good, the Bad and the Ugly[…]

2 Pictures, 200 Words, Lots of Ideas.

Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first, a chart by Seth Godin: This is one Read more about 2 Pictures, 200 Words, Lots of Ideas.[…]

Social Networks are the New Media

Robert Young, in GigaOm, suggests Social Networks are the New Media with some fascinating context. I don’t usually quote this extensively, but this is a special case. Much like corporations leveraged Internet 1.0 by creating digital storefronts and giving rise to ecommerce, people around the world are now learning how to leverage the incredible power inherent in Read more about Social Networks are the New Media[…]

Why Every Website Needs a Search Engine

Very useful suggestions Friday with Why Every Website Needs a Search Engine on Small Business Technology. I like the practical advice: Convert visitors into business. Research firm MarketingSherpa released results of a study that found that visitors who used site search were three times more likely to convert than those who didn’t. Their research also showed 43% of Read more about Why Every Website Needs a Search Engine[…]

Twitter is the Brush, Not the Painting

On one hand, twitter offers a positive change in business landscape, a brave new world of business possibilities, and you’re crazy to ignore it. On the other, it’s just a distraction, a shiny new thing, that gets in the way of the real business. Can both hands be right? Yes. The one hand: I spend Read more about Twitter is the Brush, Not the Painting[…]

3 Tech Benefits and 1 Threat for Guru Businesses

By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on.  I mean a person who makes a living by selling (real or imagined) expertise, experience, and knowledge. I was a business planning consultant for most of Read more about 3 Tech Benefits and 1 Threat for Guru Businesses[…]

Klout Puts Metrics Into Social Media Management

I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he wanted to use, and getting VC funding; and 3.) they Read more about Klout Puts Metrics Into Social Media Management[…]

2 Pictures, 200 Words, Lots of Ideas.

Pictures, words, ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first, a chart by Seth Godin: This is one of those Read more about 2 Pictures, 200 Words, Lots of Ideas.[…]

Does Twitter Matter? Can It Possibly Last?

Yes, I think it does matter. And no, although it won’t last, not like it is now, it is the beginning of something that will last, but will be changing a lot. I could say the same about personal computing, the Web, and blogging. Twitter is all the rage because it hit fertile ground. People Read more about Does Twitter Matter? Can It Possibly Last?[…]