Why Every Website Needs a Search Engine

Very useful suggestions Friday with Why Every Website Needs a Search Engine on Small Business Technology. I like the practical advice: Convert visitors into business. Research firm MarketingSherpa released results of a study that found that visitors who used site search were three times more likely to convert than those who didn’t. Their research also showed 43% of Read more about Why Every Website Needs a Search Engine[…]

3 Tech Benefits and 1 Threat for Guru Businesses

By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on.  I mean a person who makes a living by selling (real or imagined) expertise, experience, and knowledge. I was a business planning consultant for most of Read more about 3 Tech Benefits and 1 Threat for Guru Businesses[…]

Does Twitter Matter? Can It Possibly Last?

Yes, I think it does matter. And no, although it won’t last, not like it is now, it is the beginning of something that will last, but will be changing a lot. I could say the same about personal computing, the Web, and blogging. Twitter is all the rage because it hit fertile ground. People Read more about Does Twitter Matter? Can It Possibly Last?[…]