seo tips

4 Easy SEO Tips to Implement Right Now

Search engine optimization (SEO) is always a priority when it comes to your business’s online presence. How you rank in search results affects your site traffic, and consequently sales and whatever else your website aims to achieve. SEO can seem complicated, especially for small businesses that are just starting out, but there are a few Read more about 4 Easy SEO Tips to Implement Right Now[…]

seo factors

10 Important SEO Factors for Better Rankings

When an existing or potential client looks up your business online, the first thing they should find is your website. However, if your site is hard to find, or it doesn’t rank at all on the first page of Google search results, your company’s credibility won’t seem so great. So if you’re setting up a Read more about 10 Important SEO Factors for Better Rankings[…]

e-commerce site

What Customers Expect from Your E-Commerce Site (Part 2)

When online shoppers visit your e-commerce site, they expect a certain level of quality from the features and services that your offer. In the first post of this series, I mentioned things like easy navigation, appealing product images, and your company’s credibility. Once they are ready to make a purchase, however, your website needs to Read more about What Customers Expect from Your E-Commerce Site (Part 2)[…]

e-commerce site

What Customers Expect from Your E-Commerce Site (Part 1)

With online marketplaces flourishing, it’s important to make sure that your virtual store is optimized for repeat buyers, potential customers and even those who just want to browse. Most online shoppers have a certain level of expectation when they visit an e-commerce website. What’s more, the tiniest flaw can very easily discourage people from completing Read more about What Customers Expect from Your E-Commerce Site (Part 1)[…]

2 Pictures, 200 Words, Lots of Ideas.

Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first, a chart by Seth Godin: This is one Read more about 2 Pictures, 200 Words, Lots of Ideas.[…]

Why Every Website Needs a Search Engine

Very useful suggestions Friday with Why Every Website Needs a Search Engine on Small Business Technology. I like the practical advice: Convert visitors into business. Research firm MarketingSherpa released results of a study that found that visitors who used site search were three times more likely to convert than those who didn’t. Their research also showed 43% of Read more about Why Every Website Needs a Search Engine[…]

3 Tech Benefits and 1 Threat for Guru Businesses

By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on.  I mean a person who makes a living by selling (real or imagined) expertise, experience, and knowledge. I was a business planning consultant for most of Read more about 3 Tech Benefits and 1 Threat for Guru Businesses[…]

Klout Puts Metrics Into Social Media Management

I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he wanted to use, and getting VC funding; and 3.) they Read more about Klout Puts Metrics Into Social Media Management[…]

2 Pictures, 200 Words, Lots of Ideas.

Pictures, words, ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first, a chart by Seth Godin: This is one of those Read more about 2 Pictures, 200 Words, Lots of Ideas.[…]