Sorry, Marketers, You’re Doing Twitter Wrong

Does this apply to you?

Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them — according to a new study looking at how marketers use Twitter from Buddy Media.

Maybe not. It’s about 320 Twitter handles from the world’s biggest brands. That might or might not apply to the rest of us. Still, this is interesting data:

 Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, most brands aren’t taking advantage of this phenomenon and, on average, only 19% of the brands’ tweets were published on the weekend. If a brand spaced its tweets out evenly throughout the week, then 28.6% should occur on the weekends.

This is from Sorry, Marketers, You’re Doing Twitter Wrong [REPORT] published today on Mashable.

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