small business brand

Your Small Business Brand Story in 3 Steps

“The great thing about business storytelling is that it’s about more than just the numbers. It can also lead to better conversions, more sales, and increased brand equity. But storytelling goes deeper than that. It goes beyond individual marketing campaigns and digital ads to the beating heart of your business.” What’s a small business to Read more about Your Small Business Brand Story in 3 Steps[…]

color

Color Your Logo Correctly

Many people underestimate the power of color when it comes to a business and its branding. But color can actually make the difference between someone reaching for your product or turning their eyes away from it! So choosing a color for your logo and marketing materials is important, but where do you start? There are Read more about Color Your Logo Correctly[…]

The Storytelling at the Heart of Future Marketing

My thanks to Social Media Today for embedding this video on their post titled 4 ways to prepare a Facebook content plan. That’s a good post, too. Especially this, prepared by Coca Cola, on what they call “passionate storytelling.” regarding future marketing. This is golden. And what about a company of the size and scope Read more about The Storytelling at the Heart of Future Marketing[…]