emojis

An Introduction to Emojis for Your Marketing Strategy

Whether they delight or annoy you, emojis are becoming more and more ubiquitous in everyday online communications. As a result, social networks and messaging apps are expanding their emoji options for users, and other businesses are using them to drive their marketing campaigns. Emojis are making enough of an impact that even Google is paying Read more about An Introduction to Emojis for Your Marketing Strategy[…]

content marketing

3 Trends to Revive Your Content Marketing Strategy in 2017

It’s quite depressing when you invest time, money and energy into producing what you think is a great piece of content, only to have a few or even zero users engage with it. Despite research and trying new strategies, this fruitless process can soon become a cycle of disappoint. So where does the problem lie—with your Read more about 3 Trends to Revive Your Content Marketing Strategy in 2017[…]

content strategy

How to Build Your Content Strategy for 2016

We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016. The comprehensive infographic by ZenContent below offers some great tips and ideas for building a marketing plan that identifies goals and a budget for success. Here’s a breakdown: Understanding What Works Read more about How to Build Your Content Strategy for 2016[…]

headline

Practical Tips That Will Get Your Headline Clicks

A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking about the headline of course (or title or heading—whatever you want to call it). The funny thing Read more about Practical Tips That Will Get Your Headline Clicks[…]

your content

Why Nobody Shares or Links to Your Content

Getting social shares and external links to your blog, vlog, podcast, etc. is essential for the following reasons: Grows your audience Boosts your SEO Raises awareness and improves the reputation of your brand Contributes to the long-term success of your business I came across a 2-part series of useful (and slightly goofy) videos by Mark Read more about Why Nobody Shares or Links to Your Content[…]

live streaming

Live Streaming for Business: The Good, the Bad and the Ugly

With the rising popularity of live streaming video apps, like Periscope and Meerkat, businesses are starting to pay attention and use these tools to their advantage. Live streaming is not new, but the added mobile aspect makes it easier than ever to capture, stream and share live content. While the abovementioned apps were only released Read more about Live Streaming for Business: The Good, the Bad and the Ugly[…]

podcasting for business

Podcasting for Business: Part 7

In this final post of Podcasting for Business, we’ll take a look at how you can measure your podcast’s performance. There are several ways to do this, and you don’t have to solely rely on metrics and numbers. 1.  Reviews:  A simple way to find out if your podcast is doing well is to monitor Read more about Podcasting for Business: Part 7[…]

podcasting for business

Podcasting for Business: Part 6

In this penultimate post of the Podcasting for Business series, I’ll talk about how you can promote your podcast and get the word out there. You can having a fantastic podcast with perfect audio quality and great content, but it’s very unlikely that it will take off without some marketing first. Here are some quick Read more about Podcasting for Business: Part 6[…]

The Content Marketing world by DigitalRalph (Flickr)

Great resources for getting started with content marketing

We know that content is crucial for your business’s online presence. But content marketing can be a little overwhelming. Below are several great resources that answer commonly asked questions about getting started: What’s the best content format?  Audio, video, text, or a mix of media? Here’s some info on the subject: – What Content Is Best? Read more about Great resources for getting started with content marketing[…]

email marketing

The Email Marketing Guide: Part 4

In this post, we’ll take a look at the essence of your email marketing strategy: the content you send out. Never forget that email is one of the most personal forms of online communication—subscribers have allowed your message to arrive in their inbox, so don’t take advantage of that. Here are some other don’ts: Don’t Read more about The Email Marketing Guide: Part 4[…]