dark social

Enter the World of Dark Social: Part 3

In the first post of this series, we defined the concept of dark social and took a brief look at its history. In the second post, we discussed its significance for online marketers. Now we’ll explore what you should do about it. There’s quite a bit of helpful information out there, providing general suggestions and Read more about Enter the World of Dark Social: Part 3[…]

dark social

Enter the World of Dark Social: Part 1

Lately I’ve been seeing the phrase “dark social” a lot. It sounds a bit ominous; like an invite-only underground club. The more rational explanation is that it’s a reference to dark social media – specifically obscure online traffic sources & data. In this three-part guide, we’ll discuss what it is exactly, why it’s important, and Read more about Enter the World of Dark Social: Part 1[…]