e-commerce site

What Customers Expect from Your E-Commerce Site (Part 2)

When online shoppers visit your e-commerce site, they expect a certain level of quality from the features and services that your offer. In the first post of this series, I mentioned things like easy navigation, appealing product images, and your company’s credibility. Once they are ready to make a purchase, however, your website needs to Read more about What Customers Expect from Your E-Commerce Site (Part 2)[…]

e-commerce site

What Customers Expect from Your E-Commerce Site (Part 1)

With online marketplaces flourishing, it’s important to make sure that your virtual store is optimized for repeat buyers, potential customers and even those who just want to browse. Most online shoppers have a certain level of expectation when they visit an e-commerce website. What’s more, the tiniest flaw can very easily discourage people from completing Read more about What Customers Expect from Your E-Commerce Site (Part 1)[…]

color

Color Your Logo Correctly

Many people underestimate the power of color when it comes to a business and its branding. But color can actually make the difference between someone reaching for your product or turning their eyes away from it! So choosing a color for your logo and marketing materials is important, but where do you start? There are Read more about Color Your Logo Correctly[…]