email etiquette

Have You Forgotten Your Email Etiquette?

Email as a communication tool is taken for granted and even abused on a regular basis. I’m certainly guilty of this! However, using this tool carelessly not only leads to missed business opportunities, but can also undermine existing relationships with clients, partners, supervisors, etc. Dan Scalco has put down a simple yet fundamental list of Read more about Have You Forgotten Your Email Etiquette?[…]

email

7 Things You Can Do Right Now to Clean Up Your Email and Boost Your Productivity

“Email is a tool – it’s not something that should control your day.” If you get a feeling of dread whenever you’re about to check your inbox, then it’s time for a change. Yes, email is crucial to online communication, but it doesn’t have to dictate how you work. I periodically go through an email Read more about 7 Things You Can Do Right Now to Clean Up Your Email and Boost Your Productivity[…]

email marketing

The Email Marketing Guide: Part 5

In this last post of The Email Marketing Guide series, we’ll take a look at what you should be measuring, in terms of your emails’ performance. So which metrics matter? It really depends on the goals of your email marketing campaigns—aims such as growing your subscriber numbers or generating more leads, for example. However, there Read more about The Email Marketing Guide: Part 5[…]

email marketing

The Email Marketing Guide: Part 2

We’ve talked about why email is an essential part of your online marketing strategy. Now to get started with email marketing, you’ll need to find the right service provider. There are many good ones out there, either free or low-cost. They’ll provide you with automation tools, analytics, some great customizable templates and other features. Here Read more about The Email Marketing Guide: Part 2[…]

email marketing

The Email Marketing Guide: Part 1

When talking about online marketing strategies, we tend to focus on social networks, blogging, and search engine ads. But email marketing, the ‘traditional’ digital advertising avenue, tends to be overlooked. Some claim it’s outdated or doesn’t quite have the reach that social media has. That’s incredibly wrong. It’s important to get an email list for Read more about The Email Marketing Guide: Part 1[…]