10 Points on How to Calculate Facebook Business ROI

My last post here was about research showing most companies track social reach but only one in five tracks ROI (return on investment) by channel. So I’ve been thinking about how to do that. And this is the result, a study on tracking ROI on Facebook.  Return on investment takes two numbers: the investment is what Read more about 10 Points on How to Calculate Facebook Business ROI[…]

Real Numbers on Facebook Ads

My thanks to Forbes.com, for summarizing Facebook ad numbers. Forbes was reporting COO Sheryl Sandberg’s latest conference call with stock analysts. She quoted these numbers from a detailed study. media plans that included Facebook reached people who would not have seen the campaigns otherwise.  In fact, 45% of those reached were reached exclusively through Facebook. Facebook had a Read more about Real Numbers on Facebook Ads[…]