You Don’t Control Your Brand. Your Customers Do.

Face it: You don’t control your brand; your customers do. I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customer™.” If you’re trying to run a business, you choose not to join in at your peril. If you don’t see the video here, then use this link to Read more about You Don’t Control Your Brand. Your Customers Do.[…]

Is Your Business Social Media Worth the Time and Effort?

Are you using social media for your business? Is it working for you? Last week Jim Blasingame, the small business advocate, shared the results of his most recent small business social media survey data. He asked his newsletter subscribers — not a random group, but one that does represent a lot of small businesses — Read more about Is Your Business Social Media Worth the Time and Effort?[…]