Storytelling: Getting to the Heart of Business Strategy

“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way you can sell someone the idea of your business. In his post on Lean Business Planning, Tim Berry talks about “stories as strategy”—specifically business Read more about Storytelling: Getting to the Heart of Business Strategy[…]

Every Business — Yours Included — Really Needs a Market-Defining Story. Really.

Good market descriptions are rare. I write that as entrepreneur, consultant, and angel investor. Every year I read more than business 100 plans, and watch 3-4 dozen business pitches. Most of the market definitions I see are useless. So I really appreciate a good one. So I’m offering some tips on how to define a market Read more about Every Business — Yours Included — Really Needs a Market-Defining Story. Really.[…]