emojis

An Introduction to Emojis for Your Marketing Strategy

Whether they delight or annoy you, emojis are becoming more and more ubiquitous in everyday online communications. As a result, social networks and messaging apps are expanding their emoji options for users, and other businesses are using them to drive their marketing campaigns. Emojis are making enough of an impact that even Google is paying Read more about An Introduction to Emojis for Your Marketing Strategy[…]

Plan, write, post.

The Beginner’s Guide to Business Blogging

‘Content is king’ is an often overused phrase that roams the Internet. However, it’s abused for a reason: it’s very true. The online throne is dominated by information; by creating it, sharing it, and using it well, you can rule the world (wide web). Sometimes the best stories are short and straight to the point. Read more about The Beginner’s Guide to Business Blogging[…]

Every Business — Yours Included — Really Needs a Market-Defining Story. Really.

Good market descriptions are rare. I write that as entrepreneur, consultant, and angel investor. Every year I read more than business 100 plans, and watch 3-4 dozen business pitches. Most of the market definitions I see are useless. So I really appreciate a good one. So I’m offering some tips on how to define a market Read more about Every Business — Yours Included — Really Needs a Market-Defining Story. Really.[…]