content strategy

How to Build Your Content Strategy for 2016

We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016. The comprehensive infographic by ZenContent below offers some great tips and ideas for building a marketing plan that identifies goals and a budget for success. Here’s a breakdown: Understanding What Works Read more about How to Build Your Content Strategy for 2016[…]

The Content Marketing world by DigitalRalph (Flickr)

Great resources for getting started with content marketing

We know that content is crucial for your business’s online presence. But content marketing can be a little overwhelming. Below are several great resources that answer commonly asked questions about getting started: What’s the best content format?  Audio, video, text, or a mix of media? Here’s some info on the subject: – What Content Is Best? Read more about Great resources for getting started with content marketing[…]