social media marketing

Your Social Media Marketing in 2016

2016 has arrived and it’s time to re-evaluate, revamp and/or replace certain business practices for the year ahead. It might also be time to rethink your online presence and strategies―in particular, your social media marketing. Forbes has some good advice for things you should stop doing in 2016 as well as new tactics to adopt: Read more about Your Social Media Marketing in 2016[…]

dark social

Enter the World of Dark Social: Part 3

In the first post of this series, we defined the concept of dark social and took a brief look at its history. In the second post, we discussed its significance for online marketers. Now we’ll explore what you should do about it. There’s quite a bit of helpful information out there, providing general suggestions and Read more about Enter the World of Dark Social: Part 3[…]

dark social

Enter the World of Dark Social: Part 1

Lately I’ve been seeing the phrase “dark social” a lot. It sounds a bit ominous; like an invite-only underground club. The more rational explanation is that it’s a reference to dark social media – specifically obscure online traffic sources & data. In this three-part guide, we’ll discuss what it is exactly, why it’s important, and Read more about Enter the World of Dark Social: Part 1[…]

email marketing

The Email Marketing Guide: Part 5

In this last post of The Email Marketing Guide series, we’ll take a look at what you should be measuring, in terms of your emails’ performance. So which metrics matter? It really depends on the goals of your email marketing campaigns—aims such as growing your subscriber numbers or generating more leads, for example. However, there Read more about The Email Marketing Guide: Part 5[…]

website design

Website design for small business: what not to do!

With email marketing, social media strategies and online ads, small business owners tend to forget about the most important virtual platform: their website. I’m very guilty of this; I haven’t paid much attention to my website, but that’s often the first place that people will look at when searching for your business online. One of Read more about Website design for small business: what not to do![…]

The Content Marketing world by DigitalRalph (Flickr)

Great resources for getting started with content marketing

We know that content is crucial for your business’s online presence. But content marketing can be a little overwhelming. Below are several great resources that answer commonly asked questions about getting started: What’s the best content format?  Audio, video, text, or a mix of media? Here’s some info on the subject: – What Content Is Best? Read more about Great resources for getting started with content marketing[…]

podcasting for business

Podcasting for Business: Part 5

In this post of Podcasting for Business, we’ll look at what specific content you can use for your business’s podcast. If you’re involved in a specific field, like web design, then there are plenty of general things to talk about. But if, for example, you sell special coins from a certain era, then the options are Read more about Podcasting for Business: Part 5[…]

email marketing

The Email Marketing Guide: Part 4

In this post, we’ll take a look at the essence of your email marketing strategy: the content you send out. Never forget that email is one of the most personal forms of online communication—subscribers have allowed your message to arrive in their inbox, so don’t take advantage of that. Here are some other don’ts: Don’t Read more about The Email Marketing Guide: Part 4[…]

podcasting for business

Podcasting for Business: Part 4

In this post of the Podcasting for Business series, we’ll take a look at the basic podcasting software and equipment that you’ll need to get started. As I mentioned in Part 1, here we’re talking about podcasting as an online/content marketing strategy for your business, not as a hobby or source of income. I’m repeating Read more about Podcasting for Business: Part 4[…]

email marketing

The Email Marketing Guide: Part 3

In Part 1 we talked about why you need email marketing for your business, and in Part 2 we took a look at some of the best service providers out there. In this post let’s focus on list building―because without that email list, there’s no email marketing! Why should people subscribe? Email is considered a Read more about The Email Marketing Guide: Part 3[…]