seo tips

4 Easy SEO Tips to Implement Right Now

Search engine optimization (SEO) is always a priority when it comes to your business’s online presence. How you rank in search results affects your site traffic, and consequently sales and whatever else your website aims to achieve. SEO can seem complicated, especially for small businesses that are just starting out, but there are a few Read more about 4 Easy SEO Tips to Implement Right Now[…]

budget

What to Do When a Client Won’t Budge on the Budget

It’s easier for big companies to be firm with their fees. But for small businesses, startups and budding entrepreneurs, budget negotiations can be the most dreaded part of interacting with a potential client. If you’re selling tangible products, it’s usually not so bad because these normally go for a fixed price. But if it’s a Read more about What to Do When a Client Won’t Budge on the Budget[…]

instagram

Why Small Businesses Should Stop Ignoring Instagram

I never liked Instagram. Never made use of it for my own photos, never used it as a social media manager, and never recommended it to brands and businesses. But even before Facebook acquired Instagram, the number of people using the platform continued—and continues—to grow at a rapid rate. So even though I still think Read more about Why Small Businesses Should Stop Ignoring Instagram[…]

small talk

7 Things to Remember When Making Small Talk

Do you struggle with making small talk? Do you cringe at the thought of it, or—like me—even miss out on opportunities because you avoid it? Well the great news is that it’s actually not that frightening once you start, and chances are that it will lead to much more good than bad. That being said, Read more about 7 Things to Remember When Making Small Talk[…]

own boss

Do You Really Want to Be Your Own Boss?

One of the greatest attractions of launching a startup or owning a business is that you get to be your own boss. But is it truly that great? I’ve asked the same question about running a business, but running yourself is an entirely different matter. I’m a freelancer and I have my own business. Although I Read more about Do You Really Want to Be Your Own Boss?[…]

virtual assistant

Thinking about Hiring a Virtual Assistant?

Being a solopreneur, freelancer or small business owner can come with a lot of freedom, but the responsibilities tend to pile up when you’re a one-person show. Getting mundane and less important tasks out of the way frees up time and energy for more creativity and productivity. So if your diary, apps and other online Read more about Thinking about Hiring a Virtual Assistant?[…]

unpaid invoices

Unpaid Invoices: What to Do When a Client Doesn’t Cough Up the Dough

Everything goes smoothly on your end. The client approaches you with their requirements, you provide a quote―which they agree to―and you take on the project. After spending time, effort, skills and resources, the work is completed. The job is completed before the deadline; the client is delighted with the end result; and now you can Read more about Unpaid Invoices: What to Do When a Client Doesn’t Cough Up the Dough[…]

unique selling proposition

Create Your Unique Selling Proposition in 6 Steps

It’s hard to find something unique about your business when there are so many other successful businesses currently operating in your field, and so many new ones springing up. But if you want customers to pick you over your competitors, then finding―and selling―this special something is crucial. You need to make sure that your target Read more about Create Your Unique Selling Proposition in 6 Steps[…]

finances

Face the Finances: What Business Owners Should Know

Being an entrepreneur is complicated enough without throwing finances into the mix. I myself enjoy avoiding money matters at all costs. But if you’re a small business owner or the founder of a startup, there are some things you just have to be aware of. Here’s Tim Berry’s list of 7 must-know financial facts: 1. Read more about Face the Finances: What Business Owners Should Know[…]

top talent

How Small Businesses Can Retain their Top Talent

Behind every successful company is usually a strong team that drives it. As a small business owner, your job is to retain that top talent by keeping them satisfied and motivated. Here’s how you can do just that: Appreciate Achievements Recognizing employees for their progress and hard work is essential. There are various ways in which you Read more about How Small Businesses Can Retain their Top Talent[…]