Pick your social media platform

If you’re creating a social media business plan, an important step is ‘platform focus’. Here you’ll decide on where to establish a presence online. For social media newbies, the following is a breakdown of the major social networks. We’ll tell you what each one’s good and not good for. So, the big five of social Read more about Pick your social media platform[…]

Create the Ultimate Social Media Business Plan

You already know that business social media is inevitable. Your small business needs a marketing strategy, but where do you start? To help you develop a social media business plan, we’ve designed 6 easy but useful steps for you to consider. [If you prefer watching to reading, you can learn about the process here.] Let’s Read more about Create the Ultimate Social Media Business Plan[…]

Do a Social Media Business Plan

What’s a social media business plan? It’s not a business plan document. It’s not about text. It defines specific strategy, tactics, and actions to be taken to develop social media power to achieve business goals. This is my seven-step suggestion for making your own social media business plan. And, for the record, this is what Read more about Do a Social Media Business Plan[…]

6 Short Videos on Social Media Business Plan

These are quick and simple, and I hope they’re helpful. They illustrate each of the main six areas you want to cover with your social media business plan. In case you don’t see the videos here, you can click this link to go to the playlist on YouTube. They don’t cover the complete social media Read more about 6 Short Videos on Social Media Business Plan[…]

Developing Your Social Media Platform Focus

(Note: this is the third in a series on developing a social media business plan. The first was about the market-defining story and the second about a social media SWOT analysis.)  So, as a business owner looks into the world of social media, there are five big social media platforms: Facebook, Twitter, LinkedIn, Pinterest, and Read more about Developing Your Social Media Platform Focus[…]

Developing Your Social Media SWOT

(Note: this is the second in a series of posts developing the components of a useful social media business plan: the social media SWOT. The first was about the market-defining story.) SWOT — strengths, weaknesses, opportunities, and threats — is my favorite framework for getting into strategy. I’ve used it for years. In groups, it Read more about Developing Your Social Media SWOT[…]

Social Media Action Plan

(Note: This is taken almost entirely from the Industry Word blog on the SBA Community site where I first posted how to make a social media business plan. I like social media action plan better, though, because too many people mistake the phrase ‘business plan’ for a static document that is hard to do and gets forgotten. Read more about Social Media Action Plan[…]

18-Point Twitter Etiquette Primer

(Note: originally published on Planning Startups Stories) I’m getting to know Twitter more these days, using it more, and enjoying it. I’m Timberry on Twitter. I’m frequently grateful to Twitter friends for pointing out good ideas, blogs, thoughts, pictures. Twitter enlivens my day, and brightens my writing. I’m beginning to develop a sense of what Read more about 18-Point Twitter Etiquette Primer[…]

Every Business — Yours Included — Really Needs a Market-Defining Story. Really.

Good market descriptions are rare. I write that as entrepreneur, consultant, and angel investor. Every year I read more than business 100 plans, and watch 3-4 dozen business pitches. Most of the market definitions I see are useless. So I really appreciate a good one. So I’m offering some tips on how to define a market Read more about Every Business — Yours Included — Really Needs a Market-Defining Story. Really.[…]

Klout Puts Metrics Into Social Media Management

I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he wanted to use, and getting VC funding; and 3.) they Read more about Klout Puts Metrics Into Social Media Management[…]