seo tips

4 Easy SEO Tips to Implement Right Now

Search engine optimization (SEO) is always a priority when it comes to your business’s online presence. How you rank in search results affects your site traffic, and consequently sales and whatever else your website aims to achieve. SEO can seem complicated, especially for small businesses that are just starting out, but there are a few Read more about 4 Easy SEO Tips to Implement Right Now[…]

e-commerce site

What Customers Expect from Your E-Commerce Site (Part 2)

When online shoppers visit your e-commerce site, they expect a certain level of quality from the features and services that your offer. In the first post of this series, I mentioned things like easy navigation, appealing product images, and your company’s credibility. Once they are ready to make a purchase, however, your website needs to Read more about What Customers Expect from Your E-Commerce Site (Part 2)[…]

e-commerce site

What Customers Expect from Your E-Commerce Site (Part 1)

With online marketplaces flourishing, it’s important to make sure that your virtual store is optimized for repeat buyers, potential customers and even those who just want to browse. Most online shoppers have a certain level of expectation when they visit an e-commerce website. What’s more, the tiniest flaw can very easily discourage people from completing Read more about What Customers Expect from Your E-Commerce Site (Part 1)[…]

conversion rate

How to Improve Your Website’s Conversion Rate

Imagine that you’ve spent weeks or even months working on your new website. You’ve built it from scratch and it’s finally live. Now you can sit back and wait for the magic to happen. So you wait and wait and wait. Checking your analytics regularly, you watch as the visitor numbers steadily increase over time. Read more about How to Improve Your Website’s Conversion Rate[…]