Want Customers? Stop Marketing. Start Delighting

A good talk about marketing, whether it’s guerrilla, viral, thought leadership, or what-have you. He wants companies obsessed with the product.

“If you have amazing products, the marketing of those products is trivial.”

Unfortunately, there’s the problem of the rest of us. Experts. Services. Eventually your product is yourself. Be brilliant. But you also depend on word of mouth. And there’s a good argument for executing some marketing programs that develop leads at the high end of the marketing funnel. 

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