I clicked on a link, in Twitter, to Lana Richardson’s Why You Should Stop Marketing On Facebook – a post on her TweakYourBiz blog – because we market on Facebook, for ourselves, for our clients, and hey, what’s up with that? Why stop? So the title got… Read More »For Best Social Media Results, Add Patience
10 years of professional social media, 8 years of sales management, graduate of the University of Notre Dame.
“Not everything that can be counted counts, and not everything that counts can be counted.”– Albert Einstein We’re taken marketing by the numbers too far. We’re so in love with click rates, hot spots, funnels, search terms, conversions, email opens, visits, hits, downloads and all of that that… Read More »The Hidden Trap in Social Metrics
I just caught Six social media changes businesses should watch for this year from the Financial Post. I think it’s an interesting list. And the post is written by Ryan Holmes, CEO of Hootsuite, who is certainly an industry leader. 1. Retail connections. This means buy-now buttons, inside… Read More »6 Social Media Trends to Watch
Anger compared to joy, laughter, and awe, in numbers; a pie chart. How can you resist this: We analyzed the top 10,000 most shared articles across the web, and mapped each one to an emotion, such as joy, sadness, anger, amusement, laughter, etc. Here is… Read More »Actual Data on Awe vs. Laughter vs. Anger Oh My
Our thanks to SocialMediaLondon.co.uk and the original source, Masters in Marketing, for this very useful infographic summarizing social media usage data. Quick Useful Social Media Usage Data And here’s more data from the picture, once again, with our thanks to Masters in Marketing. General Usage From… Read More »Infographic Summarizes Social Media Usage Data
Our thanks to @Garyvee and The Small Biz Club for these three real cases of small business social media in action. Everybody loves real cases. Gary is the author of social media books Jab Jab Jab Right Hook, The Thank You Economy, and Crush it, and is a… Read More »3 Small Business Social Media Cases
Social media expert Gary Vaynerchuk offers 3 real-world examples of small business social media, one from Facebook, two from Instagram. From our Rebelmouse blog.
Face it: You don’t control your brand; your customers do. I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customer™.” If you’re trying to run a business, you choose not to join in at your peril. If you… Read More »You Don't Control Your Brand. Your Customers Do.
Are you using social media for your business? Is it working for you? Last week Jim Blasingame, the small business advocate, shared the results of his most recent small business social media survey data. He asked his newsletter subscribers — not a random group, but… Read More »Is Your Business Social Media Worth the Time and Effort?
We like this very illustrative graphic on how people choose platforms and media based on motive. It’s from a post on Our Social Times titled 23% of people complain online out of vengeance . And we can see that clearly in the chart.