Nonprofits

Infographic: Social metrics from “likes” to ROI

by Laura Berry
1 Comment

This interesting infographic comes from Social Metrics from “likes” to ROI on the MarketingSherpa Blog (you can click for a larger view): This comes with some interesting analysis about what’s missing: tracking ROI One interesting data point from this research is marketers are not really… Read More »Infographic: Social metrics from “likes” to ROI

And I Thought I was a Friend and Colleague…

by Laura Berry

Don’t you hate it when this happens? With social media and all, I connect with somebody, seems like a smart person, we have some email and even telephone interactions, and then, dammit, I end up as a prospect. Sad. Quite a demotion. From friend and… Read More »And I Thought I was a Friend and Colleague…