It’s quite depressing when you invest time, money and energy into producing what you think is a great piece of content, only to have a few or even zero users engage with it. Despite research and trying new strategies, this fruitless process can soon become a… Read More »3 Trends to Revive Your Content Marketing Strategy in 2017
Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms.… Read More »How to Join a Social Media Conversation
It’s inevitable that with the rise of social media, businesses will have to think of new ways to reach out to potential customers and market themselves. Cold calling is a common sales technique in the offline world, but what’s its equivalent in the Digital Age?… Read More »Cold Tweeting: Are You Doing It Wrong?
A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking about the headline of course (or title… Read More »Practical Tips That Will Get Your Headline Clicks
There’s plenty of debate online about whether Vimeo or YouTube is the best video platform for businesses. But what about the perspective of the actual viewers? Which is the better site to watch a video on? The interesting thing about each of these services is… Read More »YouTube vs. Vimeo from a Consumer’s Point of View
You know that digital marketing is vital for your small business. Your clients, potential clients, and competitors are all online – so you need to be. That’s why you have to consider looking for app development companies, like XAM Consulting, to really give you the… Read More »The Practical Online Marketing Plan
My thanks to Forbes.com, for summarizing Facebook ad numbers. Forbes was reporting COO Sheryl Sandberg’s latest conference call with stock analysts. She quoted these numbers from a detailed study. media plans that included Facebook reached people who would not have seen the campaigns otherwise. In fact, 45% of… Read More »Real Numbers on Facebook Ads
My thanks to Social Media Today for embedding this video on their post titled 4 ways to prepare a Facebook content plan. That’s a good post, too. Especially this, prepared by Coca Cola, on what they call “passionate storytelling.” regarding future marketing. This is golden.… Read More »The Storytelling at the Heart of Future Marketing
Nice piece in Forbes from last week, called Your “Cool” Startup Sucks, by Brent Beshore. Great put-down for cool startups: Newsflash: your cool startup sucks. Cool doesn’t address a market need. Cool doesn’t solve a problem. Cool doesn’t generate revenue. Cool doesn’t allow you to see… Read More »Here's Some Good Advice About Cool Startups