In this series on newbie blogging mistakes, I’ll be taking a look at some of the most deadly blogging sins that first-time bloggers make. This first post focuses on a common oversight: thinking that looks don’t matter. The reality is that when a reader first… Read More »Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter
When online shoppers visit your e-commerce site, they expect a certain level of quality from the features and services that your offer. In the first post of this series, I mentioned things like easy navigation, appealing product images, and your company’s credibility. Once they are… Read More »What Customers Expect from Your E-Commerce Site (Part 2)
With online marketplaces flourishing, it’s important to make sure that your virtual store is optimized for repeat buyers, potential customers and even those who just want to browse. Most online shoppers have a certain level of expectation when they visit an e-commerce website. What’s more,… Read More »What Customers Expect from Your E-Commerce Site (Part 1)
Imagine that you’ve spent weeks or even months working on your new website. You’ve built it from scratch and it’s finally live. Now you can sit back and wait for the magic to happen. So you wait and wait and wait. Checking your analytics regularly,… Read More »How to Improve Your Website’s Conversion Rate
Many people underestimate the power of color when it comes to a business and its branding. But color can actually make the difference between someone reaching for your product or turning their eyes away from it! So choosing a color for your logo and marketing… Read More »Color Your Logo Correctly
With email marketing, social media strategies and online ads, small business owners tend to forget about the most important virtual platform: their website. I’m very guilty of this; I haven’t paid much attention to my website, but that’s often the first place that people will… Read More »Website design for small business: what not to do!
Our thanks to Louise Myers Graphic Design for this very useful infographic regarding facebook page design. This is for the graphics on Facebook; either for you, if you’re doing it yourself, or for your designer.