It’s quite depressing when you invest time, money and energy into producing what you think is a great piece of content, only to have a few or even zero users engage with it. Despite research and trying new strategies, this fruitless process can soon become a… Read More »3 Trends to Revive Your Content Marketing Strategy in 2017
In my previous post on newbie blogging mistakes, I focused on overlooking the visual aspect of your blog. In this post, I’m going to discuss not having or not sticking to a niche. Writing for everyone is a nice (and somewhat impossible) idea, but it’s… Read More »Newbie Blogging Mistake 2: Writing for Everyone
“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way you can sell someone the idea of your business. In his post on Lean… Read More »Storytelling: Getting to the Heart of Business Strategy
We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016. The comprehensive infographic by ZenContent below offers some great tips and ideas for building a marketing plan that identifies goals and… Read More »How to Build Your Content Strategy for 2016
A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking about the headline of course (or title… Read More »Practical Tips That Will Get Your Headline Clicks
Getting social shares and external links to your blog, vlog, podcast, etc. is essential for the following reasons: Grows your audience Boosts your SEO Raises awareness and improves the reputation of your brand Contributes to the long-term success of your business I came across a… Read More »Why Nobody Shares or Links to Your Content
It’s hard to find something unique about your business when there are so many other successful businesses currently operating in your field, and so many new ones springing up. But if you want customers to pick you over your competitors, then finding―and selling―this special something… Read More »Create Your Unique Selling Proposition in 6 Steps
“The great thing about business storytelling is that it’s about more than just the numbers. It can also lead to better conversions, more sales, and increased brand equity. But storytelling goes deeper than that. It goes beyond individual marketing campaigns and digital ads to the… Read More »Your Small Business Brand Story in 3 Steps
We’ve already heard that in the digital space, ‘content is king’. But this king can’t rule the online kingdom without loyal subjects: the readers. Whether you’re crafting content for an in-depth blog post, or thinking of a short tweet to send out, it’s essential that… Read More »Ensnare your readers: The art of content creation
My thanks to Social Media Today for embedding this video on their post titled 4 ways to prepare a Facebook content plan. That’s a good post, too. Especially this, prepared by Coca Cola, on what they call “passionate storytelling.” regarding future marketing. This is golden.… Read More »The Storytelling at the Heart of Future Marketing