Last year, Facebook hinted that it would soon roll out a dislike button on its platform, which provoked both interest and apprehension in some users. But in late February, the site officially announced the new Facebook Reactions, an extension of the “like” button: Like Love… Read More »What Do the New Facebook Reactions Mean for Business Pages?
In a recent Q&A session at Facebook’s headquarters in California, FB founder Mark Zuckerberg announced that the social network is working on and almost ready to roll out a dislike button for its users. Surprisingly, this news has been met with a lot criticism. I… Read More »Facebook Dislike Button: Bad for Business?
A 2014 local consumer review survey by BrightLocal found that 88% of users read online customer reviews to determine the quality of a local business; 85% read up to 10 reviews before making a purchasing decision; and 88% of consumers say they trust online reviews… Read More »Facebook Ratings and Reviews: Q&A
Facebook very recently announced that it’s making some changes to the way page likes are counted. To make these likes more meaningful, FB is removing memorialized and voluntarily deactivated accounts from pages’ likes counts. I know some may panic at that news because it sounds… Read More »Fewer Facebook page likes = better data?
As mentioned before, from Jan 2015, Facebook will start penalizing business pages for posting certain types of promotional content. As a manager of two brand pages, I’ve also noticed something else. As the weeks and months pass by, organic reach seems to be declining steadily. ‘Organic reach’… Read More »Why your Facebook page’s organic reach is plummeting
In mid-November, Facebook announced a change to its newsfeed, one that will be pretty important for business pages going forward. Starting from next year, people will see less promotional posts from pages: “News Feed is already a competitive place — as more people and Pages are… Read More »Is Facebook still good for business?
My thanks to Forbes.com, for summarizing Facebook ad numbers. Forbes was reporting COO Sheryl Sandberg’s latest conference call with stock analysts. She quoted these numbers from a detailed study. media plans that included Facebook reached people who would not have seen the campaigns otherwise. In fact, 45% of… Read More »Real Numbers on Facebook Ads
My thanks to Social Media Today for embedding this video on their post titled 4 ways to prepare a Facebook content plan. That’s a good post, too. Especially this, prepared by Coca Cola, on what they call “passionate storytelling.” regarding future marketing. This is golden.… Read More »The Storytelling at the Heart of Future Marketing
Can research make you dumber? It can if you believe it. I just read Can Facebook Make You Fat and Poor? on Mashable. It’s a post by David Mielach, of BusinessNewsDaily. In particular, the researchers found that social media users were more likely to binge eat and… Read More »Can Research Make You Dumber?
Our thanks to Louise Myers Graphic Design for this very useful infographic regarding facebook page design. This is for the graphics on Facebook; either for you, if you’re doing it yourself, or for your designer.