schedule

Newbie Blogging Mistake 5: Not Promoting and Not Engaging

In the other posts in this series, I discussed newbie blogging mistakes such as ignoring the design of your blog, overdoing SEO, not having a niche, etc. This time, I want to take a look at the mistakes that new bloggers make after they get the actual writing out of the way and publish their Read more about Newbie Blogging Mistake 5: Not Promoting and Not Engaging[…]

schedule

Newbie Blogging Mistake 4: Hitting “Publish” Too Soon

The last newbie blogging mistake I discussed was ignoring or overdoing SEO. This post will delve into what should (and shouldn’t) happen once you’ve written the blog post. It’s tempting, especially when it’s taken you a long time to write, to hit the “Publish” button as soon as you’ve put the content together. However, this Read more about Newbie Blogging Mistake 4: Hitting “Publish” Too Soon[…]

schedule

Newbie Blogging Mistake 3: Ignoring or Overdoing SEO

The previous post in this series discussed the newbie blogging mistake of not writing for a niche. Now, I’m going to talk about the one thing that can be both a gift and a headache for bloggers: search engine optimization (SEO). If you’re just starting out with blogging, it’s easy to focus on only the Read more about Newbie Blogging Mistake 3: Ignoring or Overdoing SEO[…]

schedule

Newbie Blogging Mistake 2: Writing for Everyone

In my previous post on newbie blogging mistakes, I focused on overlooking the visual aspect of your blog. In this post, I’m going to discuss not having or not sticking to a niche. Writing for everyone is a nice (and somewhat impossible) idea, but it’s not realistic and it probably won’t build you a loyal Read more about Newbie Blogging Mistake 2: Writing for Everyone[…]

schedule

Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter

In this series on newbie blogging mistakes, I’ll be taking a look at some of the most deadly blogging sins that first-time bloggers make. This first post focuses on a common oversight: thinking that looks don’t matter. The reality is that when a reader first clicks on a link to a blog or a specific Read more about Newbie Blogging Mistake 1: Thinking that Looks Don’t Matter[…]

social media conversation

How to Join a Social Media Conversation

Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms. Perhaps it’s because discussions on the Internet are visible to Read more about How to Join a Social Media Conversation[…]

instagram

Why Small Businesses Should Stop Ignoring Instagram

I never liked Instagram. Never made use of it for my own photos, never used it as a social media manager, and never recommended it to brands and businesses. But even before Facebook acquired Instagram, the number of people using the platform continued—and continues—to grow at a rapid rate. So even though I still think Read more about Why Small Businesses Should Stop Ignoring Instagram[…]

cold tweeting

Cold Tweeting: Are You Doing It Wrong?

It’s inevitable that with the rise of social media, businesses will have to think of new ways to reach out to potential customers and market themselves. Cold calling is a common sales technique in the offline world, but what’s its equivalent in the Digital Age? Cold emails and cold tweeting are often considered to be Read more about Cold Tweeting: Are You Doing It Wrong?[…]

For Best Social Media Results, Add Patience

I clicked on a link, in Twitter, to Lana Richardson’s Why You Should Stop Marketing On Facebook – a post on her TweakYourBiz blog – because we market on Facebook, for ourselves, for our clients, and hey, what’s up with that? Why stop? So the title got me. I like contrary opinions. So I clicked, and read Read more about For Best Social Media Results, Add Patience[…]

The Hidden Trap in Social Metrics

“Not everything that can be counted counts, and not everything that counts can be counted.”– Albert Einstein We’re taken marketing by the numbers too far. We’re so in love with click rates, hot spots, funnels, search terms, conversions, email opens, visits, hits, downloads and all of that that we’re missing some of what’s important.  Yes, sure, marketing by Read more about The Hidden Trap in Social Metrics[…]