Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a… Read More »Improve Your Social Media Engagement with these 5 Steps
These are quick and simple, and I hope they’re helpful. They illustrate each of the main six areas you want to cover with your social media business plan. In case you don’t see the videos here, you can click this link to go to the… Read More »6 Short Videos on Social Media Business Plan
This interesting infographic comes from Social Metrics from “likes” to ROI on the MarketingSherpa Blog (you can click for a larger view): This comes with some interesting analysis about what’s missing: tracking ROI One interesting data point from this research is marketers are not really… Read More »Infographic: Social metrics from “likes” to ROI