facebook advertising

How to Make the Most of Facebook Advertising

Facebook has over a billion active users every day, ranging from students and parents to business owners and celebrity figures. Even if only a fraction of this number meets your target audience’s profile, that’s still a lot of people who could potentially buy your products, download your app, or read your blog posts. With that Read more about How to Make the Most of Facebook Advertising[…]

social media engagement

Improve Your Social Media Engagement with these 5 Steps

Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a website, for example. Although each site is different, there are Read more about Improve Your Social Media Engagement with these 5 Steps[…]

6 Short Videos on Social Media Business Plan

These are quick and simple, and I hope they’re helpful. They illustrate each of the main six areas you want to cover with your social media business plan. In case you don’t see the videos here, you can click this link to go to the playlist on YouTube. They don’t cover the complete social media Read more about 6 Short Videos on Social Media Business Plan[…]

Infographic: Social metrics from “likes” to ROI

This interesting infographic comes from Social Metrics from “likes” to ROI on the MarketingSherpa Blog (you can click for a larger view): This comes with some interesting analysis about what’s missing: tracking ROI One interesting data point from this research is marketers are not really tracking sales and ROI – only 23% and 20% of Read more about Infographic: Social metrics from “likes” to ROI[…]