By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on. I mean a person who makes a living by selling (real or imagined) expertise, experience, and… Read More »3 Tech Benefits and 1 Threat for Guru Businesses
I just read The Rise of Comedy on Twitter on Mashable. The tweets they reproduce there make me jealous. I love Twitter, but I’m not funny on Twitter, or at least not on purpose. But then I’m not particularly funny off Twitter either. And then… Read More »Twitter Didn't Invent Hilarious One-Liners
Let’s say you’re involved in social media for your business and you’re the victim of a social-media attack. Somebody you don’t really know singles you out because he’s mad at your company, or had a bad day, or whatever; and launches an attack out of… Read More »5 Steps for Dealing with Social Media Malice
The stupid comments that are just thinly-veiled ads, disguised as blog comments … the twitter traffic that’s just “buy me buy me” … like the spam that threatens to drown email altogether, it’s not just annoying. It’s destructive. It’s a damned shame. Yesterday the comment… Read More »Damned Commercial Crap Threatens Social Media
Imagine a conversation, maybe a group of people standing around talking at a cocktail party or networking event. One of them wears a logo suit, like one of those mascot costumes, that hides the face and presents the person as the logo character only. Maybe… Read More »Can You Have a Business Identity on Twitter?
I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he… Read More »Klout Puts Metrics Into Social Media Management
Pictures, words, ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first,… Read More »2 Pictures, 200 Words, Lots of Ideas.
Yes, I think it does matter. And no, although it won’t last, not like it is now, it is the beginning of something that will last, but will be changing a lot. I could say the same about personal computing, the Web, and blogging. Twitter… Read More »Does Twitter Matter? Can It Possibly Last?