With online marketplaces flourishing, it’s important to make sure that your virtual store is optimized for repeat buyers, potential customers and even those who just want to browse. Most online shoppers have a certain level of expectation when they visit an e-commerce website. What’s more,… Read More »What Customers Expect from Your E-Commerce Site (Part 1)
With the rising popularity of live streaming video apps, like Periscope and Meerkat, businesses are starting to pay attention and use these tools to their advantage. Live streaming is not new, but the added mobile aspect makes it easier than ever to capture, stream and… Read More »Live Streaming for Business: The Good, the Bad and the Ugly
Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas.… Read More »2 Pictures, 200 Words, Lots of Ideas.
Robert Young, in GigaOm, suggests Social Networks are the New Media with some fascinating context. I don’t usually quote this extensively, but this is a special case. Much like corporations leveraged Internet 1.0 by creating digital storefronts and giving rise to ecommerce, people around the world are… Read More »Social Networks are the New Media
Very useful suggestions Friday with Why Every Website Needs a Search Engine on Small Business Technology. I like the practical advice: Convert visitors into business. Research firm MarketingSherpa released results of a study that found that visitors who used site search were three times more likely to convert… Read More »Why Every Website Needs a Search Engine
On one hand, twitter offers a positive change in business landscape, a brave new world of business possibilities, and you’re crazy to ignore it. On the other, it’s just a distraction, a shiny new thing, that gets in the way of the real business. Can… Read More »Twitter is the Brush, Not the Painting
By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on. I mean a person who makes a living by selling (real or imagined) expertise, experience, and… Read More »3 Tech Benefits and 1 Threat for Guru Businesses
I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he… Read More »Klout Puts Metrics Into Social Media Management
Pictures, words, ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first,… Read More »2 Pictures, 200 Words, Lots of Ideas.
Yes, I think it does matter. And no, although it won’t last, not like it is now, it is the beginning of something that will last, but will be changing a lot. I could say the same about personal computing, the Web, and blogging. Twitter… Read More »Does Twitter Matter? Can It Possibly Last?