We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016. The comprehensive infographic by ZenContent below offers some great tips and ideas for building a marketing plan that identifies goals and… Read More »How to Build Your Content Strategy for 2016
I clicked on a link, in Twitter, to Lana Richardson’s Why You Should Stop Marketing On Facebook – a post on her TweakYourBiz blog – because we market on Facebook, for ourselves, for our clients, and hey, what’s up with that? Why stop? So the title got… Read More »For Best Social Media Results, Add Patience
“Not everything that can be counted counts, and not everything that counts can be counted.”– Albert Einstein We’re taken marketing by the numbers too far. We’re so in love with click rates, hot spots, funnels, search terms, conversions, email opens, visits, hits, downloads and all of that that… Read More »The Hidden Trap in Social Metrics
Last year, Facebook hinted that it would soon roll out a dislike button on its platform, which provoked both interest and apprehension in some users. But in late February, the site officially announced the new Facebook Reactions, an extension of the “like” button: Like Love… Read More »What Do the New Facebook Reactions Mean for Business Pages?
So let’s say that you have this great client and they have a big project for you. You complete it on time while exceeding their expectations, so they’re very happy. They pay you / your company, you thank each other and then head off in… Read More »How to Maintain Relationships with Past Clients
Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a… Read More »Improve Your Social Media Engagement with these 5 Steps
One of the greatest attractions of launching a startup or owning a business is that you get to be your own boss. But is it truly that great? I’ve asked the same question about running a business, but running yourself is an entirely different matter.… Read More »Do You Really Want to Be Your Own Boss?
A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking about the headline of course (or title… Read More »Practical Tips That Will Get Your Headline Clicks
Being a solopreneur, freelancer or small business owner can come with a lot of freedom, but the responsibilities tend to pile up when you’re a one-person show. Getting mundane and less important tasks out of the way frees up time and energy for more creativity… Read More »Thinking about Hiring a Virtual Assistant?
When an existing or potential client looks up your business online, the first thing they should find is your website. However, if your site is hard to find, or it doesn’t rank at all on the first page of Google search results, your company’s credibility… Read More »10 Important SEO Factors for Better Rankings