With so many writers and blogs out there, you might feel that your posts are going unnoticed. It’s easy to despair, but don’t give up!
Blogging is vital to your content marketing strategy. The infographic at the end of this post tells us why you should maintain your blog – even if you don’t have an audience.
What to post:
How-to’s, lists, infographics, guides, personal opinions, news from your field of specialization, etc.
When to post:
This really depends on your target audience. When are they online? What time zone do they live in? These are questions you need to ask.
The important thing is to try and keep it consistent – use a scheduler and stock up on posts for those busy weeks where you just don’t have the time to write.
Frequency:
I suggest at least once a week; but 2-3 posts on a weekly basis is best.
Some more tips & resources:
The beginner’s guide to business blogging
The art of content creation
Remember, even if no one’s reading, just keep blogging!
Nobody reading your blog? 10 reasons to persist! By Mark W. Schaefer : http://www.businessesgrow.com/2014/10/24/nobody-reading-blog-10-reasons-persist