How to Make Your Site More Crawlable

Making your site crawlable is crucial to improving your SEO.

Bots/spiders need to crawl your web pages thoroughly so that they’re indexed properly by search engines and appear in search results.

BforBlogging has 10 great tips to increase Google’s crawl rate on your site:

1. Don’t Duplicate

Duplication refers to content you’ve copied from other websites, as well as the same content appearing on two or more pages of your own site. Duplicated content is a major red flag when it comes to web crawlers, and cuts down their crawl rate of your site.

To counter this, you should post only original content and avoid plagiarizing at all costs. You can verify your content’s uniqueness by using a free plagiarism detector (BforBlogging recommends Dupli Checker). Additionally, you should double-check your website to ensure that similar content between pages has been minimized.

2. Speed Up Your Site

The longer it takes for your web pages to load, the lower your crawl rate. There are several ways to make the site faster:

  • Enable compression and browser caching.
  • Avoid landing page redirects.
  • Use PageSpeed Insights to analyze the site’s speed on various devices.

3. Publish Unique Content Regularly

You should aim to post new content on your site at least 2–3 times a week. This includes blog posts, videos, audio clips and other kinds of media. Note that Google crawlers tend to favour longer pieces of content, so don’t shy away from writing lengthy (yet informative/engaging) articles.

4. Include a Site Map

A site map effectively informs Google of what pages your site contains. Site maps are not only useful for visitors navigating your website, but they also enable spiders to crawl all your page links without missing anything.

5.Use a Reliable Server

Avoid any downtime (which slows down the bots’ crawl rate) by choosing a reputable web host such as BlueHost, iPage or HostGator. When making your selection, consider factors such as technical support, bandwidth, and security & backup services.

6. Enlist Google Webmaster Tools

Monitor your crawl rate and crawl stats using Google Webmaster Tools. You can also ask Google to recrawl your site if you’ve recently added content or made changes to it.

7. Interlink Web Pages

Backlinks (from other sites) are important, but so is internal linking. One of the easiest ways to do this is to interlink related blog posts, which has the added benefit of driving traffic to other content on your site. Interlinking is also a factor for Google’s algorithm PageRank, which ranks sites in search results.

8. Optimize Your Images

BforBlogging states that crawlers can directly read images. You can optimize them for indexing by:

  • Using a suitable image format such as JPEG
  • Reducing the image’s file size
  • Adding alt tags, ideally with keywords
  • Using descriptive captions and file names
  • Creating an image site map

9. Utilize Pinging

Ping services help crawlers discover your updated/uploaded content faster. To get bots to recrawl your site, you can try tools like Ping-O-Matic or Pingler.

10. Block Useless Pages

Prevent crawlers from scanning pages that don’t need to be indexed by Google, such as admin pages, duplicate content and certain files in any given folder. Use robot.txt to let crawlers know what parts of your site shouldn’t be processed.

Are there any tips we missed? Please post your suggestions in the comments!

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