Last year, Facebook hinted that it would soon roll out a dislike button on its platform, which provoked both interest and apprehension in some users. But in late February, the site officially announced the new Facebook Reactions, an extension of the “like” button: Like Love… Read More »What Do the New Facebook Reactions Mean for Business Pages?
In a recent Q&A session at Facebook’s headquarters in California, FB founder Mark Zuckerberg announced that the social network is working on and almost ready to roll out a dislike button for its users. Surprisingly, this news has been met with a lot criticism. I… Read More »Facebook Dislike Button: Bad for Business?
Facebook very recently announced that it’s making some changes to the way page likes are counted. To make these likes more meaningful, FB is removing memorialized and voluntarily deactivated accounts from pages’ likes counts. I know some may panic at that news because it sounds… Read More »Fewer Facebook page likes = better data?
If your Facebook posts are lacking in reach and engagement, there are a few ways to improve their performance. These are really easy and convenient methods provided through Facebook itself, and can be as cheap as you can afford. Target your posts (free) Facebook gives… Read More »3 ways to increase the reach of your Facebook post
In mid-November, Facebook announced a change to its newsfeed, one that will be pretty important for business pages going forward. Starting from next year, people will see less promotional posts from pages: “News Feed is already a competitive place — as more people and Pages are… Read More »Is Facebook still good for business?