Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a… Read More »Improve Your Social Media Engagement with these 5 Steps
Social media strategist/marketer, online community manager, new media evangelist—whatever you call them, it’s always good to have one on your team. If you have a small business or startup, handing over you social media tasks to someone else can be time-consuming, resource-draining and risky. So whether… Read More »Is Your Social Media Manager the One?
Shortened links are a contentious subject. And with the advent of social media – especially Twitter and its length-restricted posts – the debate on URL length intensified. In this post, we’ll discuss why you should or shouldn’t use them. So what are some of the… Read More »Shortened URLs: Yes or No?
Anyone who’s spent even one day browsing through social media sites will have come across an Internet troll. Online trolls or spammers (there is a difference between the two, but we should mostly deal with both in the same way) have one aim: to disrupt.… Read More »Don’t feed the trolls… starve and slay them
When the phrase ‘Google Plus’ first started popping up, I was angry. “Doesn’t it have enough power?” I thought. “Google can’t pretend to do everything.” I thought its social network was going to be so lame. Well that ‘lame’ thing soon proved me wrong. My… Read More »Google Plus your business
David Lacker reviews and summarizes Stanford research on business social media at the highest business levels. Key findings: most companies are using social media, but it doesn’t get up to the board level. It’s new, interesting, but they’re waiting. Social media scares companies. But… I… Read More »Business Social Media is Inevitable